Conquering a New Market: Compare the 2017 Maserati Levante near Richmond to the 2018 Jaguar F-PACE Luxury Performance SUV

The first luxury sport performance crossover was sold in North America in 2003--and it wasn't very well-received at the time. The high-performance luxury SUV market wasn't quite there yet in Richmond and Hanover, and even when other brands began to follow suit, it was a slow process to grow interest. It was only when Jaguar released it's gorgeous new F-PACE crossover that enthusiasm began to blaze in places like Mechanicsville, Petersburg, and Charlottesville.

But wherever there are great ideas, there are great copies. And the 2018 Jaguar F-PACE has a strong rival in the all-new 2017 Maserati Levante.  Maserati--the brand with the iconic trident--is best known for its sedans, though, to be fair, so is Jaguar. These two stunning new luxury SUVs both offer an extraordinary new way to experience the world around you, but which will you choose?

If cost is at all a factor in your decision, you might be able to just stop reading now: the Jaguar F-PACE starts at around $42,000--with the Maserati Levante starting at about $73,300. That's a difference of more than $31,000... but for what?

We take a look at what makes the Levante such a bloated purchase, and why the Jaguar F-PACE might be the better fit for you, even at its lower cost.

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Engine Performance and Agility

Jaguar and Maserati are true icons in the performance world--so it stands to reason that both of these crossovers offer exquisite power ratings and agility, as well as comfort. But when it comes down to the things that really matter, the Jaguar F-PACE's range of options and convenience in travel gives it an edge.

  • The F-PACE boasts Instinctive All-Wheel Drive; Levante offers Q4 AWD
  • Levante offers choice of a V6 Turbo-Diesel engine or a Twin-Turbo V6 gas engine (250 HP - 430 HP). F-PACE boasts four engine choices: two 2.0-liter turbo-fours, a 2.0-liter turbo-diesel, and a supercharged 3.0-liter V6 engine (180 HP - 380 HP).
  • The F-PACE boasts a highway mpg rating of up to 33 mpg; the Levante? Only 20 mpg. That gives the Jaguar SUV a driving range of up to 524 miles, while the Levante

Interior Features and Driver Satisfaction

The 2017 "Levante Collection" comes in three flavors: Levante, Levante S, and Levante Diesel; the new 2018 F-PACE doubles that offer with six trim levels: F-PACE, Premium, Prestige, R-Sport, F-PACE S, and Portfolio. The Portfolio level is Jaguar's signature trim, and you can feel every ounce of British elegance in that unique model.

  • To reiterate an earlier point: the F-PACE is about $30,000 less expensive than the Levante, giving you a lot of wiggle room to upgrade with package options, accessories, and other add-ons
  • Jaguar's new InControl Touch multimedia system in the F-PACE offers advanced connectivity and convenience--Maserati Touch Control offers some similar features
  • Both of these well-equipped luxury SUVs offer interior touches like leather upholstery, premium audio, and touchscreen radio features

Stuck on Maserati? Explore the 2018 Jaguar F-PACE and Actually Get Your Money's Worth

Both Jaguar and Maserati are known across the world for a strong commitment to luxury and quality: one with a distinctly British air, the other with an Italian lean. But if you really want to get the most for every dollar that you spend, you may want to think long and hard about the true cost of a Maserati Levante in Richmond--or, you could get to know the 2018 F-PACE a little better, instead.

Explore new F-PACE SUVs online to learn more, compare to other new Jaguar for sale, or visit Brown's Richmond Jaguar to see why Maserati is all talk.